What My Dentist Can Teach You About Thriving In Practice And Business
starting a business
I want to tell you a little about my dentist and how what I learned from visiting her made a dramatic impact on my whole marketing approach. My dentist works about 20 miles / 30 minutes from where I work and live and I see her for my regular check-ups, fillings and to visit the hygienist. She is very good and none of the work she ever carries out has hurt, I usually only have to wait a little while to be seen and the fillings stay in and look good.
When you put it like that really what I am saying is that she does everything that a dentist should do – yet I still travel past 14 other dentists to get to her practice!
Read on to find out why and how that is important to you…
Because I know her, the quality of her work and it is far easy to keep seeing her than go to the hassle of finding another dentist (who may not be as good) and going through the initial joining process, form filling, more X-rays, building rapport with them etc.
Much the same as it is with a lot of your clients and patients.
The majority of your clients cannot be bothered to move to another clinic or practice – they would much rather stay with you where they feel at ease and have already established a rapport. This is why if your clients don’t show up for their maintenance and preventative treatments it is a lot easier than you would expect to get them returning to your clinic once again for care.
You just need to chase them up (gently) and encourage them to return!
This week I want you to look through your records and list those patients who have not been in to see you for at least 12 months and send them a letter or postcard. Use this letter to explain that the reason you are writing is obviously you didn’t make it clear in your initial examination or the last time they saw you just how important it is for them to continue to receive regular care because of the demands placed on them by their activity level (both work and hobbies), their age, their lifestyle in general or any other daily stresses they may be placing themselves under.
I can’t stress enough that your inactive list is a gold mine and if you have been in practice for a year or longer you already have a group of past patients who fall into this category. If you aren’t doing so already you need to start mining this rich seam of potential patients and get them returning for care once more…
… the easiest type of patient to start undergoing treatment is one who has already been to you before and if you were able to re-establish contact and just get 3%, 5% or 10% of these back and undergoing regular treatment and maintenance with you how much fuller would your appointments book be?
Grab a FREE copy of my report “16 Simple, Cheap But Extremely Effective Ways To Generate New Clients, Patients And Customers!” containing sixteen strategies to boost your client numbers from http://www.exponentialpracticegrowth.com/newsletter.html and start growing your practice / business now.
I have been involved in complementary health for over 25 years and during this time I have noticed a wide discrepancy between how successful individual clinics were – one which had little to do with the skill of the practitioner. Learning from these practitioners allowed me to semi-retire and help others grow their own businesses using easy to implement, ethical ideas. This know-how is available as the Exponential Practice Growth programme.
Carrie Wilkerson says Business is Like Learning to Drive
CarrieWilkerson.com – also known as The Barefoot Executive, Carrie talks about the comparisons of your first drive with building your business. For more information or to grab Carrie’s book about obtaining financial freedom and becoming your own boss, check out www.BarefootExecutiveBook.com
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starting a business
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